Six years ago, I set out to build OXB — a jewelry brand that could perform like you do. Jewelry you never had to take off. Jewelry that belonged in the gym, the studio, the spin class, and the 6 a.m. hustle.
And over those years, we’ve pushed out nearly 100,000 pieces, been voted Women’s Health Best Fitness Jewelry, and grown a community of athletes, movement-lovers, Olympians, and everyday go-getters who show up — for themselves and each other.
But the truth is, building something that lasts — especially in this current landscape — takes more than grit. It takes clarity, capital, and the courage to pause when your gut tells you it's time to reset.
We’ve always envisioned OXB as the Lululemon of jewelry. Something elevated, intentional, and tied deeply to movement. But after six years of constant building, growth, product development, content creation, and fulfillment — all as a team of two — we’ve realized we can’t keep creating forward while also doing the work that sets us up for the future.
So here’s what we’re doing:
We’re hitting Off Season.
Just like in sports, Off Season is the moment you don’t see — the phase where athletes pull back, rest, retool, and come back stronger. It’s strategic. It’s internal. And it’s everything we need right now.
Starting this week and running through early June, we’re launching our Countdown to Off Season Sale — a way for us to retire old favorites, clear the way for what’s next, and reward you (our MVPs) in the process.
Each Tuesday, we’ll drop a new curated collection — with Buy More, Save More pricing up to 50% off.
Each Thursday, we’ll launch a Flash Sale — featuring limited styles you won’t find anywhere else.
No codes needed. Free shipping over $100.
Discount Breakdown:
-
1 item → no discount
-
2+ items → 20% off
-
4+ items → 30% off
-
6+ items → 40% off
-
10+ items → 50% off
After June 15, we’ll scale our site down to just 10 core products — our strongest performers — available throughout the summer while we focus on refining what’s next.
Why now?
Because doing both — building the future and running the day-to-day — isn’t sustainable at our size. It’s incredibly capital- and time-intensive to rebrand and rebuild while keeping the wheels turning. As a founder, this is one of the hardest calls to make, but it’s also the most honest one.
We’re also navigating rising costs and increased tariffs across the jewelry industry. Rather than raising prices, we’re holding steady — and even discounting — because we’d rather order more and pass the savings on to you than charge more just to survive.
This is how we do business: with you in mind. Always.
This isn’t a goodbye — it’s a reset.
We’ll still be here, still fulfilling orders, still listening.
We’re just doing the work behind the scenes, the same way an athlete grinds when no one’s watching.
Thank you for being here. For sweating with us, stacking with us, and sticking with us.
Off Season starts now — and we’ll be better for it.
With gratitude,
Laura
Founder, OXB
