ABOUT US
OXB is a fitness-focused jewelry brand designed with sweaty people in mind. On a mission to connect mantra to movement, each of our pieces are handcrafted in Denver, Colorado to stand the test of time.. and sweat.
OUR VALUES:
QUALITY:
OXB is dedicated to creating high-quality, hypo-allergenic jewelry free from fading and discoloration. All of our products are made from either 14k gold filled, sterling silver, or 14k gold -- so you can feel as confident in our products as we do.
PERFORMANCE:
Our jewelry is made to move - however and wherever you do. Whether you live for a sweaty gym sesh or you’re more of a hot girl walk-er. From pilates to pool-side tanning. From sweat, to shower, to swim—our pieces can handle it all.
COMMUNITY:
We design every single piece of jewelry with one thing in mind - YOU! Our products are inspired by our incredible community, and we love seeing all the ways you move and live in OXB. For us, OXB is more than just a jewelry company. We hope that we can continue to grow this sweaty, motivated, movement-loving community and continue to inspire each other along the way.
ABOUT THE FOUNDER
Hey, I’m Laura, founder of OXB. If I’m being honest, I never considered myself a jewelry girl until I started OXB. I also never had my heart dead set on a certain career. I’ve always known I love to connect with people through movement and that’s about it. I began my spin career in 2013, and for the past decade, spin has been a mainstay in my life. Throughout my fitness career my life has taken a winding path all over the world from opening studios + training instructors worldwide, working alongside The North Face to launch an experiential fitness program, to going to coding camp In Bali. Life is a cumulation of all of your experiences - and all of my experiences in my life have lead me to be here today. One day, in 2016, I set out into the universe (I made a note in my phone) to start a business by the time I was 30. In 2018, at age 29, I met someone in my spin class who helped spark the idea to fulfill that dream. That's when I entered my jewelry girl era.
A lazy jewelry girl. I needed jewelry that I never had to take off—pieces that maintained their quality, looked great on the bike, and also looked good when I put on so called “normal clothes”. My jewelry had to withstand daily wear and tear. I knew others felt the same way.
OXB officially launched back in the Fall of 2019 as a side hustle in true Laura fashion. I was still deeply involved in the fitness industry until early 2020 when I turned OXB into my full-time hustle. The overwhelming response we had from our community was incredible, and I finally had the space to connect with people not only through movement, but through our jewelry. During a time when everyone was working out at home, endlessly scrolling, and seeking a sense of connection — our jewelry became a means of bringing connection within our sweaty community - that is when OXB exploded.
No founder likes to admit their success was a surprise, but OXB was just that. We’ve put countless hours in and since we’ve hit milestones we’ve never dreamt of - from working with Olympians, to features in publications such as Shape Magazine, to our partnership with Team USA Swimming, to being named Best Fitness Jewelry by Women’s Health Magazine in 2022 and even landing ourselves on the Today Show. Regardles of the shiny trophies we’ve collected, we believe the best is sweat to come. Community is at the heart of OXB - we’re continuously looking to go farther into our sweaty communities, create products just for them, and keep on the mission to create high quality jewelry that moves with you.
Let’s get sweaty!
